I AM LIFT – Box & Burn
I AM LIFT needed a dedicated landing page to promote their exclusive Box & Burn class, a 60-minute high-intensity boxing session held at Roman Empire Gym. The page had one job: create urgency and get people to book their spot before the 14 heavy bags sold out.
The challenge
Driving bookings for a single event with limited capacity requires a page that builds excitement fast, communicates exactly what attendees get, and creates real scarcity to push visitors past hesitation.
The solution
A conversion-focused event page with bold typography, urgency-driven copy ('Only 14 Heavy Bags, filling up FAST'), clear benefit breakdown (total body workout, zero experience required), embedded video from the trainer, and a frictionless $20 booking flow with inline scheduling.
The results
Scarcity-driven urgency with limited bag count
Embedded video builds trust before booking
Inline scheduling removes friction from checkout
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